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Sales Analytics

50+ slices of your sales — and the few that matter most

CaraDesk reviews every call and deal your team handles and turns it into a sales cabinet with more than 50 slices — by rep, stage, source, product, objection, time of day and more — plus the handful of metrics that actually move revenue. Every cabinet is configured for your business: your stages, your scripts, your targets.

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From CA$49per AI employee / month
Sales cabinet · sample data

Click around a real-looking sales cabinet

Switch the period and the rep. Every number links back to the calls and deals behind it. Your cabinet is configured for your stages, scripts and targets.

Revenue by week

Funnel

Score by rep

Top objections

50 standard slices · 50+ slices

Slice your sales any way you need

These come standard. We add the ones specific to your business — and highlight the few that matter most for you.

Pipeline 9

Pipeline by stageStage conversionStage velocityDeals at riskStuck dealsWin rateLoss reasonsForecast vs. actualPipeline coverage

Reps 9

Score by repCalls per repTalk-to-listen ratioQuestions askedNext step setFollow-up speedScript adherenceDiscount usageRep vs. target

Leads & sources 8

Leads by sourceCost per leadSpeed to leadMissed callsCallback rateSource to revenueCampaign ROILead quality score

Calls & conversations 9

Call outcomesCall durationObjections by typeObjection win rateCompetitor mentionsPrice mentionsSentimentUpset customersBest calls of the week

Customers & products 8

Revenue by productAverage deal sizeRepeat purchasesCustomer lifetime valueChurn signalsUpsell rateRegionIndustry

Time 7

Calls by hourBest time to callDay of weekSeasonalityResponse time by hourAfter-hours demandWeekend demand
What it does

Coaching based on every call, not a hunch

Every call, not a sample

Each recorded call is transcribed and reviewed shortly after it ends, using the same criteria for every rep.

Scored against your playbook

Greeting, discovery, value, objections, next step — you set the criteria and the weight of each one.

Where deals are lost

Breakdowns by rep, stage, lead source and objection, so you can see patterns instead of anecdotes.

Coaching that's specific

Every finding links to the exact moment in the call. Weekly coaching notes for each rep, ready for your one-on-ones.

CRM reality check

Compares what was said on the call with what was logged: missing next steps, wrong stages and forgotten follow-ups.

Alerts that matter

Upset customers, unapproved discounts and phrases you care about are flagged right after the call.

How it works

Up and running without changing how your team works

Connect read-only

We sign an NDA and connect to your call recordings and CRM with read-only access. Nothing in your systems changes.

Tune it to your playbook

We turn your sales process, scripts and standards into scoring criteria — and adjust them with you after the first reviews.

Get answers every week

Dashboards for managers, scorecards for reps and a weekly summary of what's working, what isn't and what to fix first.

Business analytics

Beyond sales calls

The same team builds analytics on the rest of your business data — as a one-time report or ongoing tracking. Ask Ashley about it or mention it in your request.

Marketing attribution

Which ads and channels actually turn into revenue, from first click to payment.

E-commerce analytics

Funnel, product pages, cart, returns, pricing and stock in one view.

Price monitoring

Supplier price lists, catalogs and competitor prices checked for gaps and errors.

Website SEO audit

Technical errors, indexing, speed, duplicates and broken links, with a fix list.

Financial analysis

Liquidity, margins, cash flow and debt load from your accounting data.

Market research

Demand, competitors, prices and niches from data you can verify, with sources.

Integrations

Works with the tools you already use

RingCentralAircallDialpadZoom PhoneTwilioHubSpotSalesforcePipedriveZoho CRMGoogle Meet & Zoom recordingsBulk upload

We connect to your phone system and CRM through their APIs. No integration available? Upload recordings in bulk and we'll take it from there.

Straight talk: what it won't do

  • Read-only. It never changes data in your CRM or phone system.
  • Findings are recommendations. Decisions stay with your management, and results aren't guaranteed.
  • It analyzes only calls you already record lawfully, with the notices and consent the law requires.
Pricing

Pay for the work, not for headcount

From CA$49per AI employee / month

Simple per-rep monthly pricing for your sales team. Market, attribution and other reports are quoted separately after a scoping call. CA$49 a month covers setup, tuning and support of one AI employee. Conversation minutes and other usage are billed by volume and get cheaper as you grow; bigger projects are priced individually.

  • Setup of criteria and dashboards included
  • Every recorded call reviewed
  • Weekly report for managers

Want a price for your volume?

Tell us roughly how many leads, calls or tasks you have each month. We'll email you a tailored setup plan and price within one business day.

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FAQ

Questions, answered

What exactly does it analyze?

Recorded sales calls and recorded video meetings, plus the matching deals in your CRM. On request, we add chats and emails.

Do we need to change our phone system?

No. We connect to the system you already use, or you upload recordings in bulk.

How is this better than listening to calls myself?

A manager can listen to only a few calls a week. Here every call is reviewed with the same criteria, and every finding links to the moment in the call where it happened.

Can we use our own criteria?

Yes. Your playbook, your stages and your standards become the scorecard, and you can change the weights at any time.

Does it change anything in our CRM?

No. Access is read-only.

How soon do we see results?

Each call is reviewed shortly after it ends, and the first weekly summary arrives after your first full week of calls.

Are our recordings used to train public AI models?

No. Your recordings and transcripts are used only to deliver the service to you.

Should we tell reps their calls are reviewed?

We recommend it. It works best as a coaching tool that helps reps win more deals, not as surveillance.

Do you guarantee more revenue?

No. We show where deals are lost and what to fix. Making the changes — and the results — are up to your team.

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Put the Sales Analytics to work

Talk to Ashley right now — she's live 24/7 — or send us a short request. We'll email you a tailored setup plan and price within one business day, and setup takes days.

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